How Big is Your Market? Size It to Drive Sales
Part of Innovate New Albany's TIGER Talks: If you could sell to everyone in your market how many people would that be? Learn the fundamentals of TAM, SAM and SOM to size your market and get focused with your selling efforts. In this session, you'll learn how to: 1. Calculate your TAM, SAM, and SOM (Total Available Market, Serviceable Available Market, and Serviceable Obtainable Market) 2. Identify early adopters. 3. Leverage your advocates to grow sales and market share. Our presenter, Greg Pugh is SVP, Customer Acquisition at Rev1 Ventures. Greg helps technology startups navigate the concept and seed stages of development. There's nothing he would rather be doing than working directly with concept and seed stage entrepreneurs to achieve market validation, find first customers, or hit milestones that make a business attractive to investors. Greg has a BS degree in Physics Education (meaning he's trained to teach quantum theory not to coach track and field) from The Ohio State University.
Date and Time
Friday Apr 8, 2016
11:30 AM - 1:00 PM EDT
Friday, April 8, 2016
11:30 am Networking, 12:00 noon Speaker, 1:00 pm Networking resumes
Location
Innovate New Albany
8000 Walton Parkway, Suite 200
New Albany, OH 43054
Fees/Admission
Free! (light lunch is included)
Contact Information
Neil Collins
Innovate New Albany
614-315-3357
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