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DTSTART:20160513T153000Z
DTEND:20160513T170000Z
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SUMMARY:The One Strategy The World's Top 50 Brands Use to Outperform Competitors!
DESCRIPTION:Part of Innovate New Albany's TIGER Workshops Series: \n\nThere is a fundamental disconnect between the way we build and market our businesses today and what our customers\, employees\, communities and shareholders truly care about. As a result\, most businesses are lost in a sea of sameness\, spending money developing products and services that people don't want\, on advertising that doesn't resonate\, while employee happiness and productivity is at an all-time low.\n\nThe world's most successful companies have not only recognized this\, they have a solution and it's working.\n\nIn this talk we will cover:\n\n\n	The long-held beliefs of business that were the standard for 200 years\, yet today are preventing you from attracting customers and employees\, benefiting your community and satisfying shareholders.\n	The one strategy that high-performing companies focus on before anything else to outperform\, outlast and out-innovate competitors.\n	How you can use this strategy to replicate the successes of the world's most successful companies.\n\n\nBarry Chandler specializes in business building\, brand strategy\, and marketing. A small business owner since 2003\, he has launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses and organizations from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated brand position to grow faster.\n\nBarry trained as a hotel manager in Ireland before being part of the management team of hotels and cruise lines around the world.\n\nIn 2014 he co-founded Storyforge to help ambitious organizations change the world by discovering their singular purpose\, forging their story\, and aligning their positioning\, people\, products and profits with it.\n\nSchedule:\n\n11:30a   Networking\n\n12:00p   Speaker\n\n1:00p   Group Meeting Concludes & Networking Resumes\nSee more at: http://www.innovatenewalbany.org/events/350/the-one-strategy-the-world%E2%80%99s-top-50-brands-use-to-outperform-competitors-attract-loyal-customers-engage-employees/#sthash.bTk5bYJv.dpuf
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span style="color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\;">Part of Innovate New Albany&rsquo\;s TIGER Workshops Series: </span></p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">There is a fundamental disconnect between the way we build and market our businesses today and what our customers\, employees\, communities and shareholders truly care about. As a result\, most businesses are lost in a sea of sameness\, spending money developing products and services that people don&rsquo\;t want\, on advertising that doesn&rsquo\;t resonate\, while employee happiness and productivity is at an all-time low.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">The world&rsquo\;s most successful companies have not only recognized this\, they have a solution&hellip\;and it&rsquo\;s working.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">In this talk we will cover:</p>\n\n<ul style="box-sizing: border-box\; margin: 0px 0px 1.6em 1.4em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">The long-held beliefs of business that were the standard for 200 years\, yet today are preventing you from attracting customers and employees\, benefiting your community and satisfying shareholders.</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">The one strategy that high-performing companies focus on before anything else to outperform\, outlast and out-innovate competitors.</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">How you can use this strategy to replicate the successes of the world&rsquo\;s most successful companies.</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><img alt="Barry" class="alignright size-thumbnail wp-image-6080" height="150" src="http://www.innovatenewalbany.org/wp-content/uploads/2016/03/Barry-150x150.png" style="box-sizing: border-box\; margin: 0px 0px 1.6em 1em\; padding: 3px\; vertical-align: baseline\; border: 1px solid rgb(234\, 230\, 222)\; display: block\; width: auto\; max-width: 45%\; height: auto\; float: right\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" width="150" /><a href="https://twitter.com/barry_chandler" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; text-decoration: none\; color: rgb(219\, 139\, 66)\; transition: color\, 0.1s\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" target="_blank">Barry Chandler</a>&nbsp\;specializes in business building\, brand strategy\, and marketing. A small business owner since 2003\, he has launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses and organizations from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated brand position to grow faster.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">Barry trained as a hotel manager in Ireland before being part of the management team of hotels and cruise lines around the world.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">In 2014 he co-founded&nbsp\;<a href="http://www.storyforge.co/" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; text-decoration: none\; color: rgb(219\, 139\, 66)\; transition: color\, 0.1s\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" target="_blank">Storyforge</a>&nbsp\;to help ambitious organizations change the world by discovering their singular purpose\, forging their story\, and aligning their positioning\, people\, products and profits with it.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 1.6em\; padding: 0px\; vertical-align: baseline\; border: 0px\; color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><strong style="box-sizing: border-box\; margin: 0px\; padding: 0px\; vertical-align: baseline\; border: 0px\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;">Schedule:</strong><br style="box-sizing: border-box\;" />\n11:30a &ndash\; Networking<br style="box-sizing: border-box\;" />\n12:00p &ndash\; Speaker<br style="box-sizing: border-box\;" />\n1:00p &ndash\;&nbsp\;Group Meeting Concludes &amp\; Networking Resumes</p>\n<span style="color: rgb(102\, 102\, 102)\; font-family: 'Open Sans'\, sans-serif\; font-size: 13px\; line-height: 20.8px\;">See more at: http://www.innovatenewalbany.org/events/350/the-one-strategy-the-world%E2%80%99s-top-50-brands-use-to-outperform-competitors-attract-loyal-customers-engage-employees/#sthash.bTk5bYJv.dpuf</span>
LOCATION:Innovate New Albany 8000 Walton Parkway\, Suite 200 New Albany\, Ohio 43054
UID:e.304.2546
SEQUENCE:3
DTSTAMP:20260528T063108Z
URL:https://cm.newalbanychamber.com/events/details/the-one-strategy-the-world-s-top-50-brands-use-to-outperform-competitors-05-13-2016-2546
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