Have you noticed how companies often struggle to understand what their customers really want?
\n\nMisunderstanding customer needs is a leading contributor to new product and business failure that turns innovation into a frustrating and costly guessing game.
\n\nBut it doesn&rsquo\;t have to be that way!
\n\nLean Jobs-to-Be-Done (JTBD) \;is a practical evolution of the proven \;JTBD \;framework\, designed to help entrepreneurs and business leaders uncover unmet customer needs and turn them into actionable opportunities.
\n\nIn this \;TIGER Talk\, \;Urko Wood \;will help you discover how to drive innovation and differentiation\, boost productivity\, and foster a culture of innovation &ndash\; without the complexity or cost of traditional consulting.
\n\nIf you want to build products and services that stand out\, command premium pricing\, and deliver sustainable growth\, this talk is for you!
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\n\nUrko Wood \;is an accomplished innovation leader and the founder of \;Reveal Growth Consultants\, where he helps companies drive innovation and growth by uncovering their customers&rsquo\; hidden unmet needs.
\n\nWith over 18 years of expertise in the \;Jobs-to-Be-Done (JTBD) \;innovation approach\, Urko has enabled companies of all sizes &ndash\; including startups and Fortune 1000 leaders &ndash\; to achieve revenue growth through unique customer insights. His passion lies in transforming innovation from a guessing game into a repeatable\, customer needs-driven process.
\n\nUrko has worked with leading organizations such as \;Battelle Memorial Institute\, \;NetJets\, \;Can-Am Off-Road Vehicles\, \;Franklin University\, and \;GBQ Partners \;to uncover hidden customer needs that drive innovation and differentiation.
\n\nBefore founding Reveal in 2012\, Urko worked closely with Tony Ulwick\, the chief pioneer of JTBD\, at \;Strategyn Consulting. Urko had prior leadership roles at Deloitte\, UnitedHealthcare\, where he built top level skills in strategy\, sales\, and customer engagement.
\n\nUrko earned his MBA at \;The Wharton School \;and he&rsquo\;s a veteran of the \;US Navy.
\n\nUrko is an active writer and speaker on innovation and growth strategy. He has guest lectured at \;Denison University\, \;OSU&rsquo\;s Center for Innovation and Entrepreneurship\, and \;Otterbein University&rsquo\;s MBA Program. A lifelong learner\, Urko is dedicated to helping leaders and entrepreneurs unlock their potential to build products and services customers truly love.
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\n\nLike all TIGER Events\, this talk is FREE.
\n\nTimeline:
\n\n11:30 am &ndash\; Lunch / Socializing
\n\n11:50 am &ndash\; Introduce yourself to our crowd (your &ldquo\;15 Seconds of Fame&rdquo\;)
\n\n12:05 pm &ndash\; Hand-off to Urko
\n\n1:00 pm &ndash\; Wrap / More Socializing
\n LOCATION:INNOVATE NEW ALBANY 3rd Floor 7775 Walton Parkway New Albany\, OH 43054 UID:e.304.20146 SEQUENCE:3 DTSTAMP:20260429T125409Z URL:https://cm.newalbanychamber.com/events/details/tiger-talk-unlock-the-secret-to-making-products-customers-will-love-20146 END:VEVENT END:VCALENDAR