Becoming Customer-Centric, for Davids and Goliaths

While established companies aspire to be customer-obsessed at scale, start-ups are exploiting opportunities to deliver experiences, like Dollar Shave Club or PillPack, and creating billions in new value. Why were those success stories from start-ups and not from the established companies?  And how can you spot and solve those opportunities, even in categories that look well-tilled? Whether you’re a Goliath looking for “Goliath’s Revenge” or a David planning to disrupt a category, this Innovate New Albany TIGER Talk by strategist and innovation leader Gretchen Goffe will give you an actionable framework to use in your business at a personal and enterprise level.