Clinksand: How Online Marketing Will Destroy Your Business

TIGER Talk You’ve seen presentation after presentation by pitchmen who breathlessly tout online marketing as the answer to every sales and marketing challenge. Now, get the truth. Bill Troy will show how online marketing can destroy businesses that embrace it, how it is sold by pitchmen that are modern incarnations of snake oil salesmen from the 1800s, how to know if your business has been caught in the CLICKSAND trap, and if so, how to escape and get back to what really works for your business. Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill founded TroyResearch, a global market research firm, in 1997, and still leads that company today. TroyResearch works with major brands to develop winning market penetration strategies for new and existing products and services. In addition, TroyResearch’s entertainment and media division tracks evolving consumer tastes in movies, television and music for clients on five continents. Six years ago, Bill founded his second company, Civilis Marketing. Civilis (Latin for “civilized”) helps companies and high profile individuals initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume, automated techniques sold by online marketing pitchmen. Bill’s most recent project is his forthcoming book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In CLICKSAND, Bill Troy compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800’s. Bill details the unscrupulous techniques that online marketing pitchmen use to convince business owners, the societal factors that are unnaturally magnifying their success and how businesses who are caught in the trap can escape and get back to what really works.