Google Analytics for CEOs

Part of Innovate New Albany's TIGER Talks series: You probably know how profitable your company is, but have you quantified the profitability of your website? Google Analytics allows you to understand where your visitors came from, how long they stayed, what content they viewed, whether they bought something, and when they left. This is a treasure trove of information for marketers, geeks, and developers, but what about CEOs The tools metrics are invaluable for growing a business, yet the sheer amount of data can make finding valuable insights difficult. In this one-hour session, Brad Griffith, CEO of Buckeye Interactive, will guide you through: 1. What to measure and why (Key Performance Indicators) 2. How to cross-reference your data so that you get the most out of it 3. Which data and insights you should be reviewing 4. How to setup custom dashboards In addition, we will review a few class participants Google Analytics accounts to see how your sites are performing and provide actionable insights for improving leads, sales, conversions, traffic or visitors. (You must have Google Analytics installed on your website and access to the tool in order to have your data reviewed.)