Inbound Marketing: The Key to Successful Growth Hacking

Part of Innovate New Albany's TIGER Talks Series: Do you want more leads for your business? How about better-qualified customers? No, it’s not a scam; it’s inbound marketing. Join us to learn how one entrepreneur uses inbound marketing and growth hacking to disrupt a billion dollar industry.

Brian Penick is a musician turned entrepreneur who strives to build a better music industry. After a 12-year career as a professional musician, Brian left the road to focus on the business side of music. His ventures include: - The Counter Rhythm Group, an artist development, marketing, and events company that has worked with artists like "Walk The Moon" - Musicians’ Desk Reference, an internationally recognized career management platform used by artists, professionals and educational institutions - Soundstr, a venture-backed music identification and event advertising solution Brian also works as an advisor and mentor for several startups, and in addition serves as a co-director for Founder Institute Columbus. His expertise ranges from business development, strategic growth, sales, and marketing across the music and tech sectors. Brian is a firm believer that everyone deserves a chance, and that disruptive thinking is the key to a more sustainable future!