The One Strategy The World's Top 50 Brands Use to Outperform Competitors!

Part of Innovate New Albany’s TIGER Workshops Series:

There is a fundamental disconnect between the way we build and market our businesses today and what our customers, employees, communities and shareholders truly care about. As a result, most businesses are lost in a sea of sameness, spending money developing products and services that people don’t want, on advertising that doesn’t resonate, while employee happiness and productivity is at an all-time low.

The world’s most successful companies have not only recognized this, they have a solution…and it’s working.

In this talk we will cover:

• The long-held beliefs of business that were the standard for 200 years, yet today are preventing you from attracting customers and employees, benefiting your community and satisfying shareholders.
• The one strategy that high-performing companies focus on before anything else to outperform, outlast and out-innovate competitors.
• How you can use this strategy to replicate the successes of the world’s most successful companies.

Barry Chandler specializes in business building, brand strategy, and marketing. A small business owner since 2003, he has launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses and organizations from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated brand position to grow faster.

Barry trained as a hotel manager in Ireland before being part of the management team of hotels and cruise lines around the world.

In 2014 he co-founded Storyforge to help ambitious organizations change the world by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.

Schedule:
11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes