TIGER Talk: Marketing Message Workshop

How you talk about your business in your core messaging is foundational for marketing your brand. This workshop will walk through creating "a boilerplate" for your business. This messaging is the catalyst for creating marketing materials that will land customers, go to your website, and get press coverage. Learn how to create a boilerplate that shows what you do, why it matters, and how it’s different from others. In this session, we will use cross-industry examples and team breakouts to create your company’s boilerplate message. Speaker: Heather Harmon, Director of Marketing, Rev1 Ventures Heather leads Rev1’s corporate marketing and communications initiatives. She is an expert at developing innovative marketing strategies to support and accelerate a business’ vision and plans. Heather and her team work shoulder to shoulder with Rev1 portfolio companies every day to create compelling marketing collateral that is customized and aligned with each startup’s needs at each stage of growth. As Rev1’s venture services evolve, Heather is eager to take what she’s learned from working in a successful startup (Manta Media) to further boost brand consistency and marketing results across Rev1’s portfolio.