TIGER Talk: Pivoting Innovation: New Ways to Drive Growth

Part of the Innovate New Albany TIGER Talks Series: Design Thinking and Lean Startup have brought new rigor and excitement to innovation! But unfortunately, new product failure rates are still high. One reason is confusion about what’s most important to succeed at innovation. Another is the widespread belief that customers cannot tell us what they want. Our presenter, Urko Wood, will bring a fresh new approach to innovation and growth by showing entrepreneurs, corporate innovation teams, and C-level leaders how to generate breakthrough ideas and guide the development of new and improved offerings.