TIGER Talk: Unlock the Secret to Making Products Customers Will Love

Have you noticed how companies often struggle to understand what their customers really want?

Misunderstanding customer needs is a leading contributor to new product and business failure that turns innovation into a frustrating and costly guessing game.

But it doesn’t have to be that way!

Lean Jobs-to-Be-Done (JTBD) is a practical evolution of the proven JTBD framework, designed to help entrepreneurs and business leaders uncover unmet customer needs and turn them into actionable opportunities.

In this TIGER Talk, Urko Wood will help you discover how to drive innovation and differentiation, boost productivity, and foster a culture of innovation – without the complexity or cost of traditional consulting.

If you want to build products and services that stand out, command premium pricing, and deliver sustainable growth, this talk is for you!

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Urko Wood is an accomplished innovation leader and the founder of Reveal Growth Consultants, where he helps companies drive innovation and growth by uncovering their customers’ hidden unmet needs.

With over 18 years of expertise in the Jobs-to-Be-Done (JTBD) innovation approach, Urko has enabled companies of all sizes – including startups and Fortune 1000 leaders – to achieve revenue growth through unique customer insights. His passion lies in transforming innovation from a guessing game into a repeatable, customer needs-driven process.

Urko has worked with leading organizations such as Battelle Memorial Institute, NetJets, Can-Am Off-Road Vehicles, Franklin University, and GBQ Partners to uncover hidden customer needs that drive innovation and differentiation.

Before founding Reveal in 2012, Urko worked closely with Tony Ulwick, the chief pioneer of JTBD, at Strategyn Consulting. Urko had prior leadership roles at Deloitte, UnitedHealthcare, where he built top level skills in strategy, sales, and customer engagement.

Urko earned his MBA at The Wharton School and he’s a veteran of the US Navy.

Urko is an active writer and speaker on innovation and growth strategy. He has guest lectured at Denison University, OSU’s Center for Innovation and Entrepreneurship, and Otterbein University’s MBA Program. A lifelong learner, Urko is dedicated to helping leaders and entrepreneurs unlock their potential to build products and services customers truly love.

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Like all TIGER Events, this talk is FREE.

Timeline:

11:30 am – Lunch / Socializing

11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”)

12:05 pm – Hand-off to Urko

1:00 pm – Wrap / More Socializing